Hi, I’m Ville.
I’ve always been fascinated by human performance — how training, nutrition, and recovery shape not only the body but also the mind. My career began in the Finnish Defence Forces, where I worked as an officer and physical training leader. Today, I continue this mission at the Finnish Ministry of Defence, where my daily work focuses on developing the physical performance and readiness of soldiers. Over the years I’ve learned that preparation, structure, and consistency can transform anyone’s performance — whether in the military or in everyday life.
My Story
Over the last 20 years, I’ve coached athletes, fitness enthusiasts, and professionals. I’ve helped physique athletes step on stage, supported soldiers preparing for demanding missions, and guided everyday people to build stronger, healthier bodies.
Alongside coaching, I’ve dedicated myself to science. I’m a PhD researcher in sports coaching and exercise science, specializing in body composition and physique sports. I’ve published research in international journals and developed education systems for coaches as the Director of the IFBB Nordic Academy and Secretary General of the IFBB Coaches Commission.
What drives me is simple: translating complex science into practical steps that help you succeed. No hype, no gimmicks — just methods that are proven to work.
Speaking, Teaching & Media
Over the past 15+ years, I have given an average of 10–20 lectures each year to universities, companies, and industry events. My work as an educator has also taken me around the world, training personal trainers and coaches in countries such as Morocco, Australia, and Spain. In addition, I’ve spoken at several international exercise science symposia, sharing research on physique athletes, training adaptation, and nutrition.
My expertise has been featured in national and international outlets, including:
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The biggest national newspaper in Finland (on research into fitness dieting and body composition)
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Finnish National Broadcasting Company (Yle) – TV and radio programs on fitness and strength training
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MTV3 prime-time talk shows (explaining evidence-based training to the public)
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Popular podcasts such as Liikuntalabra, Fitnesskulma, Alfaland, and FitnessKuplassa
Through these platforms, I’ve had the chance to share both scientific insights and practical coaching strategies with broad audiences — from fitness enthusiasts to academic peers.
Publications
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Multiple peer-reviewed research articles on physique athletes, body composition, and training adaptation
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Articles and expert interviews in major Finnish and international outlets on fitness, bodybuilding, and exercise science
Drop me a line!
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